Brand Manager

This role owns and leads the strategy and delivery of a flagship brand, while supporting a wider brand portfolio. You’ll shape medium‑ to long‑term growth, bring the business on the journey, and inspire strong brand guardianship across teams. Highly organised and collaborative, you’ll connect insight, creativity and commercial thinking to drive standout results.

Key Responsibilities

• Own and deliver annual brand plans aligned to a longer‑term strategy
• Use consumer insight, category trends and competitor analysis to unlock growth opportunities
• Bring brand strategy to life for key partners through compelling, standout presentations
• Lead agency partners to deliver consistent, high‑impact activity across all channels
• Drive innovation, launching seasonal and limited‑edition products from concept to market
• Manage a rolling 3‑year innovation pipeline and day‑to‑day product lifecycle
• Shape and execute a digital and social content strategy to boost engagement
• Oversee brand P&L, marketing spend and ROI, identifying opportunities to optimise profit
• Work cross‑functionally with operations, NPD and suppliers to ensure smooth delivery
• Support the development and evolution of the brand as a scalable franchise proposition

About You

• Degree‑level (ideally business or marketing related)
• 3+ years’ experience managing and growing a brand, including launches and campaigns
• Confident working with agencies and cross‑functional teams
• Commercially astute, organised and solutions‑focused
• Passionate about brands, consumers and delivering results

What Success Looks Like

• Strong customer focus and collaborative mindset
• Takes ownership and leads with confidence
• Adapts quickly in a fast‑moving environment
• Builds trusted partnerships inside and outside the business
• Makes decisions with clear commercial impact